Advertising & marketing in rural India: (Record no. 29)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900cam a22002775a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140923070927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990701s1999 txu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | ENG-92103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0230633897 |
| Terms of availability | 465.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230633896 |
| Terms of availability | 465.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-75636 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhatia, Tej K. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & marketing in rural India: |
| Remainder of title | language, culture, and communication / |
| Statement of responsibility, etc. | by Tej K. Bhatia |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Macmillan India |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 327p.: |
| Dimensions | 25 cm(Hb) |
| Other physical details | col. photos |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Language |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| Geographic subdivision | India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | English Books |
| Call number suffix | BHA |
| Classification part | 659.10954 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | BBB Demo Library | BBB Demo Library | 10/12/2008 | DBAD / PUB | 465.00 | 659.10954 BHA | EN-75636 | 10/12/2008 | 1 | 465.00 | 10/12/2008 | English Books |